Jimmy John’s and NASCAR. McDonald’s and the Olympics. Taco Bell and Major League Baseball. Papa John’s and the National Football League. With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a more accepted and important role in corporations’ marketing mix. “Traditional media just doesn’t cut it as it used to […]
Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment’s Impact Value rankings, more than doubling the […]
Jimmy John’s announced today the winner of its “1,000 Subs For 1,000 Shops” sweepstakes, a student from the University of South Florida.
Milestone store to be celebrated with “1,000 Subs for 1,000 Shops” promotion.
The No. 17 Ultimate Porker is the first menu innovation in four years.
Jimmy John Liautaud, the founder and chief executive officer of Jimmy John’s Gourmet Sandwich Shops, was inducted into the CEO Hall of Fame by the Collegiate Entrepreneurs’ Organization during its national conference in Chicago.