Wetzel’s Pretzels (Wetzel’s), the nation’s fun-loving pretzel brand, twisted a complete year in 2024, reflecting on unprecedented growth, innovation, and the brand’s 30th-anniversary celebration. In 2024, Wetzel’s Pretzels accomplished significant milestones, opening its 400th store as well as setting a record for opening its most locations in a single year. The brand also expanded internationally, signing a […]
Famous for its mouth-watering, freshly baked pretzels, Wetzel’s Pretzels (Wetzel’s) is opening a new bakery at Lake Tahoe’s number one destination, The Shops at Heavenly Village, bringing its signature twisty treats to the local community. Located in the heart of the Shops at Heavenly Village, Wetzel’s Pretzels will offer signature crave-worthy snacks in the popular shopping center, providing […]
As the holiday season approaches, Wetzel’s Pretzels is continuing its 30th anniversary celebration by stirring up festive nostalgia with the debut of its Frozen Hot Chocolate made with Ghirardelli beginning Oct. 16. The limited-edition beverage features a rich, smooth hot cocoa granita made with Ghirardelli, topped with a snowy layer of Rich’s Soft Whip. For an extra dash of minty holiday […]
Famous for its mouth-watering, freshly baked pretzels, Wetzel’s Pretzels (Wetzel’s) is opening a new bakery at one of New York City’s top shopping destinations, Macy’s Kings Plaza, bringing its signature twisty treats to Brooklyn. Located in the heart of Brooklyn, Kings Plaza creates a vibrant experience for local and visiting shoppers, which is now further enhanced by Wetzel’s […]
Fresh out of the oven, Wetzel’s Pretzels has launched a new bakery within Macy’s at the iconic Queens Center Mall in New York City. Known for its captivating array of premier shopping, dining, and entertainment offerings, Queens Center Mall provides the perfect setting for shoppers to indulge in Wetzel’s irresistible snacks. Opening a Wetzel’s Pretzels […]
Step right up and try Wetzel’s Pretzels’ latest addition to its menu in celebration of its 30th Anniversary: Strawberry Funnel Cake Bitz. This limited-time offering, available from July 8 to October 20, is a fun and festive twist on Wetzel’s iconic pretzels and is set to evoke the sweet, nostalgic memories of carnival eats and […]
Wetzel’s Pretzels is now cruisin’ through Augusta under the ownership of local operators, Troy and Nancy Akers. This marks the first mobile location in Georgia for the popular pretzel franchise, bringing fresh, delicious pretzels directly to the community and local events. The Akers bring a wealth of experience and passion to their newest Wetzel’s food […]
Wetzel’s Pretzels, the iconic brand known for its fresh, hand-rolled pretzels, has joined forces with Walmart, the world’s largest retailer, to open the state’s first Walmart bakery in McAllen, Texas. The McAllen bakery will allow guests to experience the brand’s renowned SoCal vibes and delicious pretzels right inside their local Walmart. Alan Wilson, a young […]
Wetzel’s Pretzels (Wetzel’s), the nation’s fun-loving pretzel brand, recently expanded in Aurora, and pretzels are the first thing on Walmart shoppers’ lists. The new bakery will be owned and operated by one of Wetzel’s distinguished ‘Access to Equity’ entrepreneurs and restaurant industry veteran, Juveisa Prada. The brand’s Access to Equity program was created to improve inclusivity for women and minorities […]
For those with happy memories of delicious orange-and-vanilla creamsicle treats, there’s a brand-new way to recreate those times with Wetzel’s Pretzels new drink, the Orange Dream. Starting Monday, April 8, guests can enjoy this new beverage– made with sweet, creamy orange citrus granita and layered with soft whip topping – starting at $6.99 and available at […]
The International Franchise Association (IFA) named Sai Hossain, owner of more than 40 Wetzel’s Pretzels locations throughout Southern California, as one of the 2023 Franchisees of the Year. Hossain’s entrepreneurial journey with Wetzel’s traces back to 2004 when he quickly inked a franchise deal after seeing the profitability and efficiency of a bakery inside his local mall. […]
Wetzel’s Pretzels is expanding its California footprint with a new food truck cruising through North Orange County. The truck will be owned and operated by pretzel lovers, spanning generations from grandmother, Lorna Braley, to her daughter Stacey Hooper, along with Stacey’s daughters, Alexis Pullon and Jadyn Hooper. “Our family is truly devoted to Wetzel’s, and […]
History is being made with the opening of Wetzel’s Pretzels (Wetzel’s) in Macy’s Oakbrook Center at one of Chicagoland’s most prominent shopping, entertainment and restaurant destinations. And, this is more than delicious pretzels put on display while shopping at Macy’s – it’s about igniting entrepreneurial dreams. With Wetzel’s Access to Equity program, pioneered to improve entrepreneurial inclusivity for women […]
The tantalizing aroma of freshly baked pretzels is about to weave its way into the hustle and bustle of Toronto’s Union Station as Wetzel’s Pretzels (Wetzel’s), the California-based leader in snacking, embarks on an epic journey into Ontario. With only five other locations in Western Canada, the highly anticipated opening of Wetzel’s in Toronto expands the brand’s presence […]
Wetzel’s Pretzels and Macy’s Union Square are offering customers the opportunity to fuel up with fresh-baked snacks as part of their retail therapy. Hot out of the oven, the dynamic duo opened two new Wetzel’s bakeries within Macy’s at the iconic Union Square. Integral to many other highly-trafficked, premier locations, like Disneyland, Universal City Walk […]